Aesthetically Ever After: Bestow Elan

BESTOW ELAN - Erzumah Ackerson's range for the discerning female.

After many catwalk shows and publications, Erzumah Ackerson releases her latest collection- The Silence is Deafening, which I had the amazing opportunity to create the make-up for the collections look book.

Ackerson draws her inspiration from "both classic and vintage stimuli, as well as influences from her heritage - which in turn allows her to create garments that are fitting for every occasion, and appeal to individuals from all walks of life. “

"The former London College of fashion student’s experiences within the industry include exhibiting her first collection in central London at Profile 4, assisting Jonathon Saunders, the print designer with his London Fashion Week debut, plus working on Russian label KISA LONDON’s Fashion Week collection."

For more informtion check out Bestow Elan online:
http://www.bestowelan.com/#/profile/4537729651

This wasn’t my first collaboration with the Bestow Elan brand, we first worked together back in 2009 for the Matyr A/W 09/10’ collection, so I was thrilled to be invited back to the team.

Like all creative professionals, we demand perfection, Ackerson is no different. She has a relentless perseverance to achieve excellence and this is shown on shoot and through her designs. She is warm, energetic and humble - an absolute pleasure to work with. The clothes speak for themselves; each has a story that speaks of heritage, decadence and glamour. See end of blog for some of my favourite pieces.

The beautiful Yasmina was our model for the day and boy was she an easy face to makeup. Great bone structure and lips that you want to try every shade of lipstick on.

For the makeup I used MAC Studio Sculpt Foundation in NW45, applied with a MAC #191 brush. I spritzed MAC Fix+ between application to get a creamy and flawless finish. I used MAC Paint in Bamboo as an eye primer then put on MAC’s new Big Bounce Eyeshadow in Trophy. These are actually amazing and come in 13 new colours. Pushed on top of that was MAC Pigment in Vanilla with a #239. I then got in a pigment frenzy and used Violet and Grape in the outer corners and through the socket line, leaving the lid clean-(Trophy and Vanilla). I lined the lashline with MAC Fluidline Blacktrack with a #266. Smoulder Eye Kohl was used in the waterline. Not that I thought she needed it but Yasmina’s cheeks were contoured with MAC Powder Blush in Raizin. Lastly for those outstanding lips, I defined the lipline with MAC Lip pencil in Currant and filled in with Hang Up. Obviously lots of mascara was used to complement and complete the eye makeup.